MERCATOR
CLIENT
CMC GROUP
PRODUCT
MERCATOR HORECA SUPPLIERS
PROJECT
BRANDING
Brand Identity • Logo Design • Packaging • Production
Mercator company is a high-end supplier in the Hotel, Restaurant and Cafe industry, based in Republic of Congo. They needed to present a logo that has the values of trust in an upscale market of luxurious services.
Corporate identity was split into two sections.
The corporate area, with a more sophisticated yet corporate color such is the blue. This is made for the direct connection with the clients, to cultivate the trust in a big and reliable partner.
The sales area, for the wholesale process, with a warm green, a friendly and calm color to communicate with the low level partners.
CORPORATE AREA
SALES AREA
